Pretty Little Thing & Boohoo Black Friday Party

The Brief

As with most in the eCommerce sector, Black Friday is a BIG deal and an important time for team motivation. Pretty Little Thing and Boohoo go big, making sure their team’s hard work is rewarded with the most fabulous office party! We were tasked with pulling together the wildest ideas and bringing these to life overnight to surprise their staff on Cyber Weekend with fun ways to relax and have fun in the office during the day and celebrate in the evening with a big party for all involved.

We tuned meeting rooms into ball pits and reception into an arcade complete with full size dance machine!
Later that evening we transformed BLVD in Manchester City centre into a full co-branded Pretty Little Thing and Boohoo Cyber after party venue for a secret headline performance from Tinie Tempah!

“Well done ladies, the quality of the this production is really impressive, particularly given the tight timeframe. We really appreciate your hard work and level of detail is fantastic”

Jade, Events and Brand Experiences Manager, Pretty Little Thing